Personality-Packed. Expressive. Vibrant.

Concept-led creative for brands that want to stand out.

Hi!

I’m Courtney,

a creative director and marketing strategist who guides distinct brand identity and digital experiences that are data-driven and customer-centered.

My work spans concept, design, and execution, helping brands show up with clarity, confidence, and a strong narrative. I’m especially drawn to projects that value creative vision, bold visuals, and storytelling.

Whether it’s a campaign, crafting brand identity, or visual direction, I’m always thinking about how it feels on the other side of the screen.

Components, patterns, and replicable frameworks, so everything scales consistently.

Systems Planning

Cohesive brand identity, campaign arcs, and content that feels premium but still has personality.

Strategy With Style

Graphics and branding systems that are distinct and align with messaging and market position.

Eye For Design

Adobe Creative Cloud, Figma, Affinity Designer, Procreate, CapCut, and Final Cut Pro.

Creative Toolkit

Google Analytics 4, HubSpot, Asana Workflow, and Amazon Ads.

Certified In

Tableau, SQL, Python; testing methods and KPIs that drive decisions not vanity metrics.

Data Fluency

Featured Projects

  • Chamberlain Coffee

    Customer Journey Mapping & Retail Activation Pitch

  • Anthropologie Home

    Social Media Campaing Planning for Customer Personas

  • J. Crew

    Category Expansion Strategy & Launch Campaign

  • Marc Jacobs

    Brand Activation & Product Launch Planning