Personality-Packed. Intentional. Vibrant.

Concept-led creative direction and brand strategy for brands that value both taste and traction.

Hello!

I’m Courtney,

a creative director and marketing strategist who designs, strategizes, and refines brands using distinct visual identity and performance insights.

My work spans brand design, creative direction, and campaign strategy, blending strong visual taste with thoughtful structure and performance insights. I’m especially drawn to projects that value bold visuals, storytelling, and brands with strong creative vision.

Whether I’m directing a campaign, building a brand, or working on social strategy, I consider both how it feels on the other side of the screen and how it performs once it’s in motion.

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Services

Brand Identity Design

Visual systems, logos, typography, color palettes, and brand guidelines.

Distinctly define how your brand looks, feels, and communicates: creating a cohesive foundation that’s designed to grow with you.

Creative Direction & Styling

Creative concepts, photoshoot direction, wardrobe styling, and visual storytelling.

Shape the visual narrative of your brand across campaigns, content, and launches, from concept to on-set execution.

Campaign & Launch Planning

Messaging, positioning, and cross-channel rollout preparation.

Strategic planning that ensures visuals and messaging work together to drive momentum and measurable growth.

Social & Content Strategy

Content planning, aesthetic direction, and performance alignment.

Develop a cohesive content ecosystem that supports your brand identity, strengthens recognition, and moves your audience from attention to action.

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Featured Client:

Two models in front of a billiards table wearing NW 77th eyewear during a lifestyle campaign shoot.

Creative Direction & Photoshoot Styling

A full-service creative direction project spanning concept through execution. I developed the visual direction, creative brief, and moodboard; led location scouting and model casting; and collaborated closely with the brand founder, photographer, venue owner, and talent to bring the vision to life. I styled and sourced complete, head-to-toe looks for each model, curating a wardrobe that reinforced the brand’s identity.

On set, I led creative direction, working in real time with the photographer, social content creator, and talent to refine composition, pacing, and overall visual flow throughout the shoot. The result is a playful, fashion-forward campaign that balances bold expression with intentional brand alignment.